The archives for marketing

How do you market a generalist?

This is a problem I came across recently as a client who’s an artist explained that she wanted to grow her online presence. However, when I explained that we needed to present a consistent image of her work, she expressed concern.
- 31^st July 2010
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Destroying your business through growth

Is growing a business always going to lead to disaster for your loyal customers?
- 22^nd May 2009
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Realigning Conceptric

After a few informal projects, Conceptric is taking on a more business like persona. It’s becoming my freelance trading name, and as such needs a little reorganisation.
- 13^th May 2009
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