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	<title>Conceptric &#187; culture</title>
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		<title>Corporate sterility</title>
		<link>http://www.conceptric.co.uk/corporate-sterility.htm</link>
		<comments>http://www.conceptric.co.uk/corporate-sterility.htm#comments</comments>
		<pubDate>Tue, 12 Feb 2008 15:26:15 +0000</pubDate>
		<dc:creator>James Whinfrey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Everything]]></category>
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		<category><![CDATA[culture]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[productivity]]></category>

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		<description><![CDATA[I&#8217;ve just spent some time customising a few icons on my desktop. After a while it occurred to me that I could have been doing something productive instead. But what&#8217;s productive and what&#8217;s not? My partner, Clare, works for a medium sized company that has grown significantly over the last few years. A couple of [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve just spent some time customising a few icons on my desktop. After a while it occurred to me that I could have been doing something productive instead. But what&#8217;s productive and what&#8217;s not?</p>

<p>My partner, Clare, works for a medium sized company that has grown significantly over the last few years. A couple of days ago, she was complaining about the way everything on her computer is now so tightly controlled you can&#8217;t even personalise the desktop background. The working environment has become utterly uniform with a one size fits none approach.</p>

<p>To my mind, an employee&#8217;s existence is not driven to enhance the business that pays their salary. Whilst most staff display a professional pride, at the heart of it their lives are about enjoying themselves. Spending much of that life at work, it&#8217;s understandable that they want a workplace that&#8217;s comfortable, inspiring and enjoyable to be around; minimal aggravation and maximum enrichment.</p>

<p>So why do most companies persist in equating success with the creation of a sterile working environment?</p>

<p>Business isn&#8217;t just about making happier, better people, it&#8217;s about making profit. It&#8217;s ability to do that is proportional to the productivity and creativity of its staff. In turn they&#8217;ve been repeatedly shown to be more cost effective if they&#8217;re happy and motivated.</p>

<p>Creating the icons was a random creative act. I realised later that this initiated a number of useful insights relating to several business focused activities. Thinking back, it isn&#8217;t the first time this has been the case, just the first time I noticed.</p>

<p>Computer systems are endemic in the business today, and they have their part to play in enriching the workplace.</p>

<p>Encouraging general creativity in employees can invigorate business innovation, essential in a rapidly changing world. Letting them express themselves, through background images of friends, family or their own graphic creations for example, will certainly help them feel less like a cog in the machine. These small concessions might lead to your most profitable product.</p>
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